I Have An Idea

See what I see
April 01|2003

Since I ride the stinky rocket everyday, I'm exposed to a lot of advertising. So I decided to share my thoughts on the latest work.

Excel - "99% of karaoke bars encourage duets. Most only have one microphone".
Who cares anyway, You just won't sing with them again. And who sings with gum in their mouth.

Slimfast - "Darn! Today's a protein day" (sad Swedish blonde).
I'd rather eat a veggie burger. As different as it of an approach, it doesn't seem to have impact. The wedding cake stuff before was much better!

J.Lo - This is not an ad. It's a poster! But yet, it draws attention, somehow.

Daily Draws. Daily Winners - I wouldn't buy a ponny for my daughter. But, I would put a tv in my washroom, if I could. This idea works because it makes you wonder what you'd buy with extra money.

I'm not even going to waste any time with the Public Announcement clutter.

Final Thought: Why can't agencies reserve better spots for those award-winning ads. I mean, we get a lot of tourists looking at this stuff and they may judge Canadian creativity upon what's only there in their face.

alek.

"But isn't that saying every long copy ad is now copying the Infiniti ads? If long copy is, indeed, coming back then all ads would now be copying the Infiniti campaign. I think the Rogers ad is following a trend rather than copying an ad. Similar to how the Volvo–safty pin set a trend and the Flow stuff followed this trend but did not copy the original ad."
Posted by Jiggy on April 01/2003

"Funny how Infiniti started the latest trend with long copy, and then MacLaren cleverly mimicked their style and got more press on it than the originator. Obviously the copy is different for both."
Posted by alek on April 01/2003

"I'm not a fan of the Blue Jays campaign. I like some of the lines, but what does, "We usually don't see this kind of fire North of the border" mean? I also don't like the visual ads. We're Canadian, we already get how cold it is up here."
Posted by Jeremy on April 01/2003

"I'm not sure that the Rogers ads are Infiniti rip-offs. Other than having a lot of copy in them, how are they at all alike? One speaks of trying to live up to the image of the car, while the other demonstrates how effective using pictures is to convey a message. I think they are two totally different ideas."
Posted by Jiggy on April 01/2003

"Oh yah, those Blue Jay ads. Those are probably the most decent out of all those.
About the Rogers stuff, well that was a rip-off from the Infiniti campaign. They say writing is making a come-back into the industry."
Posted by alek on April 01/2003

"personally, i hate the subway. but alas, my broke ass has to ride it regardless everyday. how sad.

but i love those lottery ads. brilliant. everytime i ride that metal worm i look for them.

i'm also a fan of the ads for the blue jay's.

for the reader in me, i always look for the rogers cell phone ads that have roughly 1000 words...displaying the benefit of the image capturing cell phone.

read those, they're f-ing funny, and well written.

as for the rest of the ads out there, well, hey shit happens. and it evidently gets printed too."
Posted by toasted oats on April 01/2003

"The only thing is that, I would say about 80% of the ads I see anywhere aren't that good. So I guess that's why bad ads take up 80% of the media we see."
Posted by Justin on April 01/2003

"make me wanting it"
Posted by Mitch on April 01/2003

"I totally agree, why can't advertising in the subway be entertaining, your there for usually 30 minutes with nothing much to do. Some ads just have a weird strategy or benefit, why can't these guys look at it before it gets published and ask themselves:"would that make me go buy it?" or " make me wanted"."
Posted by Mitch on April 01/2003