"Dominique, thanx for your words of wisdom! That's some good advice. Obviously, as advertisers, we have to put those objectives in perspective. We have to know what we're selling. We strive to bring in sales, brand awareness, and loyalty. That's why strategy is so crutial."
Posted by alek on April 03/2003

"FIRST creative & ALSO relevant - Nice call Dominique!"
Posted by Jay on April 03/2003

"hard work pays off.... :o) good for you."
Posted by Corina on April 03/2003

"Hi Alek
For what is worth, here's my opinion.
I think the stunts are a great way to attract attention. It's certainly a good way to stand out from the crowd, to get into the Cd's brains..so that they think about you whenever they need to hire someone.
The risk however, is that you can come out looking a bit "flaky". The stunt brings attention but does not necessarly show "substance". Like when you see a tv commercial, there's a great teaser but the end message turns out beeing lame.
Everything you've done so far shows you have a hell out of energy and creativity. But you might need to gain a bit of focus and relevance.
Just an idea : look at your book again and put yourself into the client's shoes. Would you be confident the ads would bring some results either in sales or brand recognition? Would you bet your own money on it?
See..I think the idea has to be FIRST creative but ALSO relevant.
Good luck!
PS To all negative and angry people comment...is this you behavior during team brainstorming? How about some diplomacy?"
Posted by Dominique on April 03/2003

"Can't wait!"
Posted by anticipating on April 03/2003