I Have An Idea

Portfolios.com (update)
April 07|2003

Well, as a another week passes, I have a new campaign to put up. This one is a little different from the ordinary. It breaks the traditional structure. This is a new take on batteries, in general.
Picture yourself sitting somewhere crowded; cell phones going off, baby crying, weirdos preaching and expecting you to listen, and people speaking loudly in another language. I'm sure there are other situations that just get to you. But the point is that you want to step out of this world for the time being. And the only way to shout yourself out is through music. The only problem is that your batteries die on you, makes you just want to go crazy!

Check out the pieces in the bottom left corner in my portfolio link. I'd appreciate your feedback, as always.

alek.

"I also agree with the majority here. The ads are weak, boring, and don't say anything about Panasonic batteries.

The ones you described even sound better, at least visually they would be interesting.

Do not mistake style for concept.

With all this feedback you are getting lets see you apply some of it to remaking this campaign."
Posted by Pedro on April 08/2003

"Hats off to you Alek!

Being receptive to feedback, both positive and negative, demonstrates a high level of professionalism.

Keep up the stamina! Hard work is deemed to payoff!"
Posted by Fox on April 07/2003

"Weak ads. You can do better than that."
Posted by A Person on April 07/2003

"I agree with the general consensus. I like the concept, but the execution is really lacking and the message is completely lost. The way you have it now it takes a whole bunch of steps to get to the message that you want to convey and some people don't make it. Show me an image that makes me think "I understand that exact situation. Damn I need those batteries.""
Posted by Justin on April 07/2003

"This concept will need a much better execution for it to work. Right now, the message that you explain above, is not coming through in the ads at all.

This one needs more work.

Keep at it."
Posted by IMHO on April 07/2003

"Alek,

I love your concept, but it doesn't seem to shine through in your executions. You talk about all of the horrible times to run out of battery power...well let's show it. Show me the exterme cases, show me the worst times to run out of a battery power?

Keep going man. You are doing great."
Posted by Odif on April 07/2003

"The message isn't coming across with these stock images."
Posted by jesse on April 07/2003

"I actually took the logo off the package. I'm sure there are other variations of it. But I used what I had. With this execution, I wanted to express an attitude through the imagery, taking viewers to an extreme mental state. I don't think a plain flat image would have an impact.
I did look for photos where they demonstrated rage; A fitness guy slamming his bike on concrete because his batteries failed him. Another was a girl at the gym tossing her weights. I'd personally prefer those. But there are always limits. This was my back-up solution.

I will definitely consider your comments."
Posted by alek on April 07/2003

"Alek, This ad doesn't convey much of a message. Why would I buy a Panasonic battery over another? What makes them unique? What's the USP? Panasonic's ads are all about branding. Besides the logo (which isn't correct and if you researched their site you'd see that immediately) there really isn't anything here that is worthwhile. Also, the main target audience is alot broader than a few teenagers."
Posted by rl on April 07/2003

"Alek, I like the concept you have developed with "Low Battery Syndrome" , however, I don't think these guys looks upset enough. If their batteries are low, they should be angry...

Thats my opinion...although I am really tired this morning and maybe I am missing the entire point...who knows! heheeh"
Posted by Corina on April 07/2003

"Personally, I think the campiagn would have been more effective if you were able to show how people get "Low Battery Syndrome".

Perhaps someone sitting on the subway with all those distractions.

Personally, I think these are the weakest pieces in your portfolio. Just being honest."
Posted by Kevin on April 07/2003