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February 18|2008
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Dear Jancy: For nearly 10 years I worked on the post side of things as a producer - effects and animation, with a loyal roster of clients. Primarily work came to me and I managed it. Now that I'm trying to get a small prodco off the ground, I find it incredibly hard to get agencies to give us a glance. I realize the market is inundated but any suggestions on how to break through the clutter and become a resource rather than an annoyance are much appreciated? Are unsolicited e-mails of new work looked at? Facebook posts? Do you actually cull the library for reels when looking for new talent? Can one request an information interview at an agency to learn more about how each like to receive promotional material? Thanks much.
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Approach the heads of broadcast production at agencies to get your foot in the door. They're always keeping an eye out for new talent and resources, so they should welcome your call. Follow it up with an email that links to your reels. Yes, we look at reels all the time as we go through the production process. The head of broadcast is often the first person creatives turn to for thoughts on the right people for any given job.
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