Master Bake
Posted on
2008-Dec-8
at
05:20
During downtime--
Ben: do u bake well btw?
Stu: yep
Stu: master baker
Ben: then u r a Master Baker
Ben: indeedy
Ben: do u master bake often
Stu: yep
Ben: i have no time to master bake
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full of it
Posted on
2007-Oct-26
at
04:57
Ben: im gonna change my agency name to "Undetermined" like on adweek's account in review/pitch list.
Stu: good idea
Ben: im full of it
Stu: ?
Stu: im full of good ideas
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Shoes
Posted on
2007-Aug-7
at
07:09
Stu: y and r
Stu: sf
Stu: is hiring
Stu: big time
Stu: big crime
Ben: why
Ben: what accounts
Stu: pony
Ben: lol
Ben: small accnt
Stu: id kill to work on a shoe account
Ben: u do love ur shoes
Ben: ur like, Carrie
Stu: im like
Stu: ty monague
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interactive
Posted on
2007-Apr-12
at
06:15
Ben: new york
Steve Nesle / Executive Creative Director / Tribal DDB
Paul Bichler / Digital Creative Director / BBH
XXX: ?
Ben: portfolio night in nyc... only those two listed for now
XXX: ahh
Ben: both interactive
XXX: i wann go tribal ddb. its all for black people
Ben: lol. no, thaz Spike DDB! Tribal DDB is interactive
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Difference btwn direct and general
Posted on
2007-Mar-15
at
12:06
This chat was a response to IHAI.org's interview with the 3 Co-CCO of Ogilvy NYC's interview.
Stu: dude they talking about intergration
Stu: seeet
Stu: sweet
Stu: i dont get, even what the difference is with a dircet, direct peorson and a generl person, its still print or tv, direct does tv, also the only real diff is interactive cuz we arnt trained in that but i can du tv. direct or traditional there really isnt any diffrence
Stu: so dumb
Ben: true, but direct is really meant for a more immediate CTA (call to action) and more one-on-one CRM (customer relation management)
Stu: direct is just folding a print ad
Ben: general is more brand advertising... no 1-800 # or call now! or buy now!
Stu: but they ahve cahnged that, hence the difference.
Ben: ya totally. it's getting blended
Stu: beyod blended
Stu: i think tthe real difference is if yer a writer, no an art director
Ben: like those Optimum cable TV spots... with the 1800 number on the btm stripe.. thaz considered direct. but then Amalgamated also does brand advertising for Steven Madden
Stu: true
Ben: this is good blog material
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A Meaningful Chat with Stu
Posted on
2007-Mar-7
at
04:06
The following conversation took place between 10:24AM and 10:40AM.
10:24 AM
Ben: ur up n early
10:25 AM
Stu: ?
Ben: i usually didnt get in until 10 30 at DXXXB (edited for privacy)
Stu: rilly
10:30 AM
Ben: u trying to work hard to prove something?
Stu: yu must not have beeen busy
Ben: i was but i get work done
Stu: i alwyas have stuff going to client first thing and i dont liek sating late soo
Ben: ya u have a family now
Ben: so r u gonna miss SXth (edited for privacy, another classmate)
Stu: i never see him
Ben: dont u sit together n play foosball
Stu: nope, im always busy, and he is never here
Stu: he is gunna learn a harsh reality at ArnXXX (edited for privacy)
Ben: that jrs execute lots design. But the CCO is artcenter guy, will help him out
Stu: no he wont. thay paying him more so they expect more
Stu: honestly, if i came here first, i would never know how hard avertising really is, like hours and work wise and pulling all nighers literally. people here think late is like 10 pm
Ben: so u miss xxxx
Stu: i just miss actually working ard hard, noit used ot rolling in at ten and leaving at 530, thats not advertising
Ben: u wanted easier life with more pay and medical!
Ben: i'd like to work at smaller shops where i'd have more control over what i do
Stu: exactly
Ben: i don't mind being busy and staying late
Stu: more control is key an not big clients where a monkey could du the art directon
Ben: well depending on the client. ya, big clients r more reserved and conservative
Stu: ya
Ben: and also all pre-templated
Stu: they give you, the logos, the type and the point size, why the fuck du then need anart director, everythong i did at XXX was form scratch
Ben: ya i wanna do that. let's return to xxxx think he'll take us back, after our bashing on the blog?
Ben: id go somewhere else small
Stu: not there, did what i could there, lerned all i could
Ben: TAXI
Stu: i dont really knwo what taxi even does, its a name, but where is the work
Ben: Amped Mobile.. they want real hybrid teams
10:40 AM
Stu: hyperid
Ben: aint no agency in NYC is doing great creative hybrid work, is there?
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Making the front page
Posted on
2007-Mar-7
at
11:08
Yesterday all 4 of my new entries made front-page of the Adblogs section on IHAI.org.
Ok this entry serves more like a filler to bump up my new blog on IHAI.org. But after all, this site is giving away iTunes gift cards to the blogger with most entries! I need my music! Maybe I'll share some with Stu. My BBF.
PS: People are so freaking serious these days. Advertising is about fun!
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O-M-G!
Posted on
2007-Mar-6
at
02:37
So I started this blog, my first ever ad blog or just a blog, for fun and dedicating it to Stu. And just now, Stuy from Family Guy just happens to appear in the Random Fuel Game section on this blog template!
Coincidence? I think not.
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BBF
Posted on
2007-Mar-6
at
02:28
Wenny is another classmate of mine and a working AD in Southern Cal.
Wenny: you guys (Ben & Stu) should be bbf
Ben: bff, not bbf. lol. different
Wenny: o. what's bbf, best buddy forever?
Ben: best boy friend
Ben: oh, buddy, gotcha
Wenny: haahaha. best boyfriend is fine too
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Everyone wants to Du It Like Stu
Posted on
2007-Mar-6
at
01:06
Stu did a very interesting spec campaign for Levis that got featured in CMYK in 2005:

spec campaign for Levis
Now some other students came up with the same idea/execution for a different brand:

spec campaign for American Apparel
I guess it's tru. Everyone wants to Du it like Stu.
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Bored
Posted on
2007-Mar-6
at
12:03
Stu is my classmate from school. We are both ADs in NYC. It's fun to banter with him on IM. He gives amazing quotes.
Stu: where shud i werk next? im bored
Ben: Toy
Stu: naw, i know about xxx
Ben: xxx is the better xxxlXXX (edited for privacy)
Stu: he just wnat fresh otta school jrs
Ben: do proactive work at DXXB (edited for privacy)
Stu: maybe ill go hill holiday. i like the name.
Ben: ya every day is a holiday there. why u wanna go to another DXXB (edited for privacy)?
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