ADC & Moleskine Present: Design The 27th Letter
Posted on
2008-Jan-17
at
09:46
Ah. And it all becomes so clear. It's about 7:30, and Ami Brophy, the director of the ADC, is speaking. All of our questions will soon be answered.
Ami: The ADC Young Guns is all about boundary changing talent. Young Guns tend to take non-linear career paths, paths that help to define the future of this industry. As the ADC was the first international creative collection of it's kind, our partner in this challenge, Moleskin, shares our mission of fostering the development of ideas. The legendary notebook of Picasso and Hemingway, Moleskine has focused on pushing the boundaries of communication. And to tell you about our current collaboration, I'm proud to present to you the President of Moleskine.
President: Thank you, Ami. Moleskine is a proud supporter of Lettera27, a non profit organization that facilitates the gaining of information. Moleskin is involved in creative and educational project on every level, any initiative that makes use of paper and writing instruments - so we are very proud to work with Lettera27. The twenty-seventh letter represents more than a letter, it is your future. It is what you want it to be. This project invites all past Young Guns to be creative and push the boundaries of communication to see what's next. You can use any media - a book, a phone, an experience, what have you. You will receive a participation kit in February, in which you will find instructions. On April 3, we will have announce the 27 finalists in conjunction with the kick-off/call for entries for Young Guns 6. The work of the finalists will be featured on the ADC website, and beyond.
Well, that was short. Maybe 4 minutes, tops. But there wasn't really much to say. It's quite simple, really. Design the 27th letter by whatever means necessary.
Well, I'm going to have a couple drinks with the Young Guns, ADC, and Moleskine people. But look forward to an article in the "Articles" section on the crowds reaction the the assignment, what people plan on doing, and what Moleskin and the ADC plan to get out of the challenge.
Signing off.
B.
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