Disclosure: The 27th Letter Is Revealed
Posted on
2008-Apr-21
at
02:39
Disclosure: The 27th Letter Is Revealed (And ADC Young Guns 6 Kicked- Off)
Brandon Burns
New York Correspondant
ihaveanidea
On April 3rd, the world as we know it changed forever. A 27th letter was added to the alphabet.
But, before we get into all that, let’s set the scene. In February, the ADC teamed up with Moleskine and the charity lettera 27 for a little project dubbed The Undiscovered Letter – a contest to “find” the 27th letter of the alphabet. Or, in essence, define what’s next in communication. They tasked past ADC Young Guns with using some nifty new Moleskine notebooks to record their entries. Find out the details here.
And now, here we are, at the ADC with the notebooks of the 27 finalists lined up on pretty white tables stocked with bowls of fancy white gloves. The work is precious, and they don’t want grimy vodka hands all over them!
Too bad everyone’s hands were full of just that. Drinks quickly flowed into the crowd, and down their throats even faster. Tons of people showed up. It was quite the party. Check out the pics here.
As we all drank merrily, we also had a bit of the fun. Everyone who attended had the option of “disclosing an undiscovered fact” about his or herself, jot it down on (non-Moleskine) paper and put it up on the wall. You could vote with stickers, and the person with the most stickers at the end of the night won a brand spanking new copy of CS3. Sweet!
Ironically, the kid that won wrote down, “I already stole CS3.” Well, now he has two. One of which is legal.
People posted facts. Sushi came. Sushi went. Finally it was time to actually take a look at the 27 finalists. All were good – but the winner was an obvious choice. It was clearly the most profound of the entries. It was the simplest, yet the most complex at the same time. Very interesting. Here’s what Tiziana Haug (YG Class 5, YG 6 jury member) worte about her entry:
If the 27th letter can be discovered it has to be hiding somewhere. What if the answer is laying right in front of us and the 27th letter presents itself through the 26 letters? Maybe the counterforms of these reveal the 27th letter.
What is the 27th letter?
The 27th letter is everything that the 26 letters fail to communicate. The counterforms of the 26 letters serve as building blocks, which can be randomly combined to illustrate a word, a sentence or a whole story. The 27th letter becomes unique, modular, and universal. The message can be simple or complex, concrete or abstract but is always personal.
Who is the 27th letter?
The 27th letter is young, old, cute, beautiful, surprising, wise, brave, funny, serious, thoughtful, imaginary, crazy, fabulous, mythical, silly, swift engaging, clever, rational, gutsy, bold, humorous, witty, bizarre, catchy, significant, odd, eccentric, different, independent, quiet or radiant.
The 27th letter is about you.
So, what did she do? She made up a pretty cool typeface, sketched every letter from A to Z, and then cut out the empty spaces found in the letters. The 27th letter was a pocket in the notebook that contained all the cut outs from the other 26 letters. Put that in your pipe and smoke it! Or, click here to take a look .
And there you have it, folks; the next in communication. And at this point, everyone was liquored up and communicating quite fluidly.
Don’t forget, if you want to be on of the next ADC Young Guns and be able to do cool things like this (and attend great parties) turn in your submissions by June 2! Get all your info here.
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