Designism 2.0 Part 2 - Talk. Janet Kestin
Posted on
2007-Dec-16
at
02:40
“I am an ad person - and this room is a humbling place to be.”
The previous presenters certainly struck some fear in the hearts of us ad folk. Maybe even made us feel a bit unworthy. But the writer half of Jancy more than did us proud.
Janet Kestin has issues with working in advertising. She always felt she was a little too left winged. But that side of her has helped her to create quite the career.
“The only power I had to do anything useful in the world was to say ‘no.’ I won’t work on XYZ.” While that alone is ballsy in our do-or-die business, there’s always the fall back option of doing “good” on your own time, looking for charity work to sooth your soul. However, though her client Dove, has found away to do this and still bill those hours towards her day-job at Ogilvy.
Ihaveanidea frequenters already know the Dove story. It’s of much debate on the forum and in our industry as a whole. There’s no need to go over what we’ve all heard time and time again. However, something that is rarely talked about is the actual Campaign for Real Beauty that her work advertises. A program that is actually doing quite well.
The fund, which isn’t really a fund, provides resources (instead of money) that help young girls with self-esteem issues. Educational programs in schools have been created, as well as church initiatives and family counseling resources. Issues from beauty to self-worth to eating disorders are discussed, and young girls and women alike are feeling the positive benefits of the campaign.
Now that’s design (or, advertising?) put to good use.
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