Designism 2.0 Part 3 - Act
Posted on
2007-Dec-16
at
03:59
Wow. It’s sure going to be difficult to top the tension and energy of the last session, which might’ve been better suited for Madison Square Garden two blocks north. But perhaps the third part of Designism 2.0 was a perfect way to follow the Michael Wolff vs. Everybody Else debate. With all that passion coming through on all sides of the discussion, this was a perfect time to act.
Ami Brophy, Executive Director of the Art Directors Club, took to the podium to announce various initiatives in place for anybody willing and eager to make a change in our world. She spoke passionately about an undertaking by event sponsor Sappi Fine Paper entitled Ideas That Matter. Founded in 1999, Ideas That Matter issues monetary grants to designers of all kinds to help them achieve amazing creative results on non-profit work very close to their hearts.
Ami also invited Dan Perlet of Corbis to talk about what the stock photography powerhouse is doing to encourage others (like you and I) to use our talents to bring about social change. One such tool that Corbis provides comes from its famous Bettmann Collection. I’m sure you most of you know it as the Corbis archive with lots of old photos. Yes, it’s a big collection — over 11 million photos and growing — and restoring, digitizing and preserving these photos is a massive undertaking. But did you know that the images in the Bettmann Collection could be licensed at no charge when being used for non-profit work? That’s certainly something to think about, whether you’re putting together a PSA or working on a project destined to change the world.
Dan also spoke about the Corbis Creativity For Social Justice Award, one of the many categories in the fast approaching ADC Awards. This accolade celebrates the very best in pro bono public service/non-profit/education work. If you’re already submitting work to the ADC Awards in the applicable categories, there is no additional fee to enter it into this Corbis Award. The winner of the award not only takes home a shiny Gold Cube, but the cause or organization featured in the winning piece receives a $20,000 donation from Corbis.
We also heard from Ami Dar, Executive Director of Action Without Borders. AWB and its website idealist.org can best be described as a meeting place for people who wish to do good in this world. The website features countless initiatives from around the world, all looking for volunteers to get involved. You can even post your “resume” so that when a project you feel particularly passionate about comes along, you’ll be the first to know.
Action Without Borders and idealist.org primarily deal with volunteers doing physical tasks, from rebuilding communities damaged by earthquakes to helping in a homeless shelter in your own neighborhood. However the Art Directors Club and AWB are pleased to announce a new initiative in the works that will pair non-profit organizations with designers and ad people wanting to lend their talents to worthy causes. Keep your eyes peeled in the coming weeks for… Designism Social.
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