ADC Young Guns Live: Justin Gignac
Posted on
2007-Nov-19
at
01:41
Well, this smells different...
A quote? And a defensive one at that? Smell like Mr. Gignac has something to prove. I wonder why that is?
That's why. Justin sells trash. In a box, to be exact. He even sells limited edition trash. I kid you not, folks. Check out his World Series trash:
So what's the deal with all the trash? Well, it's more than just trash. These are mini stories. Mini stories that put you right where the person who actually lived it was at the very moment he lived it. (I'm paraphrasing here) "When I see a ripped up parking ticket on the street, I see the story of a frustrated person. I see the physical representation of bottled up anger that came to a head at the climatic moment of ripping up a parking ticket and throwing it on the ground. By picking up that ticket and putting it in a box, I'm retelling that story and sharing it with you."
Ok, he didn't say it that sappy-like, but he might as well had. It's kinda touching, actually. Who knew trash could be so meaningful?! And, well... art.
Too bad not everyone agrees. Justin's presentation is filled with plenty more quotes from his detractors. Looks like our next presenters, floto+warner, are not buying it either...
Do they smell a rat? Well, maybe.
Mr. Gignac is an ad guy. Having started his working days at OgilvyNY, and then moving on to Fallon NY, Toy, and Taxi NY, Justin has been around the advertising block. He's well versed in the power of ideas and the manipulation of good ones. He has metal from most of the major award shows on his mantle for clients from Virgin Mobile to Office Max. Check out his reel:
So how is Justin putting what he learned in advertising to use? Well, it goes beyond trash my friends. Looks like he's taken a page from the Andy Warhol book:
A painting of a can of soup... I mean a guitar! But that's not just an ordinary painting of an ordinary object - this one sells for the exact same price as the object. That's right, folks, for $16 and some change, you can own Guitar Hero Guitar. Or, if you stretch your brain far enough, you'll actually own your very own Guitar Hero guitar. Kind of.
Want something more elaborate? Like an iPhone?
Well, you can own iPhone, too. But you're going to have to pay the price of a real, deal iPhone for it. Yep. $399. You can even buy Financial Stability for $1,000,000 or Taco for $2 (.50 cents extra for sour cream!)
Justin's work obviously has power - a power that's just as unique, yet a little bit different from out earlier presenters. "I think there are people out there with amazing talent, but you really need to have an idea or a point of view."
Hm, sounds like a quote from an ad guy. Maybe the industry does preach some good.
Check out more of Justin's trash at www.nycgarbage.com.
0 comments 
Post A Comment!
...................................................................................................................
