what russ thinks is cool  

Food for thought
Posted on 2008-Jun-20 at 11:06

 

Here is a quick little rant about restaurants:

 

Many of the chain restaurants have implemented ‘do it yourself’ appetisers and entrees.   You know exactly what I am talking about…. you go to the Keg, order  Fajitas and get some tortillas, salsa, chicken, cooked vegetables, guacamole and you put everything together to make one fantastic hand-held meal.

 

 

I am perfectly ok with that, it is a fun sensory experience that everyone can enjoy.  Over the past couple of weeks however I have been dinning out quite often and it is starting to get a little over done.

 

Last week I ordered bruschetta and it was presented with toasted bread, a bowl of diced tomatoes, and a spoon.  Yesterday, my colleague went to Starbucks and asked for a toasted bagel with cream cheese and was given a Toasted bagel and packages of cream cheese.

 

I am starting to get annoyed with how lazy some companies are getting just to push food out faster.   What’s next – a pot of boiling water, raw pasta and some tomatoes?   Come on…I ordered bruschetta not the ingredients for bruschetta!

 

As for Starbucks charging $6 (or what ever it is) for toasted bread and packages of the cream cheese…  for a fraction of that I could go to Tim Horton’s and get it done properly.

 

Bon Appetite indeed…

 

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Purolator is Ship
Posted on 2008-Jun-13 at 12:48

I recently had a wonderful encounter with a shipping company that has a business model of getting a package from point A to point B within a “guaranteed” time frame.

 

Here is a little bit of background: over the last two weeks I have been running events that took place across 6 major cities in Canada.   Months of logistical work went into these events to ensure that each event would execute flawlessly.  A major part of this was shipping our supplies from one venue to another giving about a day/ day and a half buffer to accomplish this.  

 

 As it turned out very integral décor element did not reach one of the destinations on time.  I did what any other person would do – call and find out what happened.   As to my dismay, I was told the package was picked up on time but had yet to leave the originating city.   As you can imagine, this was extremely frustrating and impacted our event negatively.   At any rate, Purolator was kind enough to credit the shipment and I brushed it off as saying ‘sh*t happens’.   Following this, I made the very poor decision to continue to use this courier.

 

Let’s fast forward to last night where we had the largest of our 6 events and yet again Purolator messed up on an extremely important shipment.   Since the guaranteed time was 5pm and it was only 3:30pm I figured I would give them a call just to check in on the status.   This very important shipment never left the originating city…again!    I asked to get this issue escalated and the conversation went something like this:

 

Purolator:  How can I help you?

 

Me:  Well I had a shipment that was guaranteed to arrive by 5 today and I understand that there has been a mishap?

 

Purolator:  Yes, your boxes missed one of its connections

 

Me: Perhaps I do not understand this correctly, you are responsible for shipping parcels and ensuring that they arrive on time?

 

Purolator: Yes but yours missed their connection

 

Me: This is the second time over two weeks that this has happened with parcels that are vital to execution of my event…

 

Purolator: Well sir Purolator ships millions of parcels a day and I would say that only missing two is not that bad

 

Now correct me if I am wrong, but does that last sentence exemplify a company that is ‘where business is going’?   Well I guess that is an ok slogan, but it should probably read ‘where business is going a day later’.

 

Today I made a call to have them redirect the same shipment – since it is no use to me at the venue where the event happened last night – and of course they could not accommodate this whatsoever.   They offered to charge me an additional fee and inconvenience people that work at the event establishment.

 

Late Deliveries + Guarantees that mean absolutely nothing + Horrible customer service = Purolator, a company that’s ‘not that bad’ for business

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Duelity
Posted on 2007-Dec-12 at 12:33

Here is a very cool site that I came across.

I looks at both at the creationism and evolution theories and presents them in a slick creative way.  It was created by Created by Vancouver Film School students Marcos “Boca” Ceravolo and Ryan Ulrich.

Check it out @ http://www.duelity.net/ 

 

Source: Cool Hunting

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Doing it doggie style with live billboards
Posted on 2007-Dec-12 at 11:54

Projected ads are nothing new, but Fido has put a good spin on it this month in Toronto.

When a guy and a girl in two seemingly separate billboards come to life and interact with one another.   Definitely an attractive addition to their video calling holiday campaign.

Click to play

Source: Coolz0r

Video: Fido Toronto
Agency: Bos Toronto
Creative Directors: Roger Gariepy, Chad Borlase, Gary Watson
Art Director: Ibraheem Youssef
Copywriter: Mwewa Frederick Nduna
Client Service: François Mailloux, Erin Gooderham
Production: Todd McLellan, Sugino Studios
Post Production: The Studio Upstairs
Projections: The Media Merchants
Video Production: Stone Canoe
Seeding: Glossy Inc

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Web 2.0 by Nokia
Posted on 2007-Dec-7 at 10:13

Informative...ummm kind of...

Click to Play

 

 

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Super Cool
Posted on 2007-Dec-7 at 10:06

Here is a 'cute' ad for friday morning...

Click to Play

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. . . - - - . . .
Posted on 2007-Dec-4 at 04:03

Click to play

Live Earth Sobre: The Movement For A Climate In Crisis Diretor: Mark Figliulo Diretor de Arte: Jon Wyville

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Speeding
Posted on 2007-Dec-4 at 03:21

Consumer generated feedback at its best...

source: Coolzor

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Don't Drink and Drive
Posted on 2007-Nov-15 at 12:08

Here is an ad a couple of years old from Ireland that has a very strong message.    Back in the day they would never show something like this in Canada, but now with the WS&IB ads I don't think there would be any issues with it.

click to play

 

I am still trying to hunt down a similar spot of a mother and son.   If anyone knows where I can find it, please 'comment' with the link.

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Social Responsibility meets Experiential Marketing
Posted on 2007-Nov-14 at 01:01

Here is a quick video highlighting P&G's role in bringing the comfort of clean clothes to Katrina victims.

Tide's clean start guerrilla campaign allowed the brand to give people a sense of normality in extraordinary circumstances while instilling their brand permanently in people's minds.

Definitely a smart move on P&Gs part.

 

Click To Play

 

Source : Experience the Message - Max Lenderman

 

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Dove Onslaught
Posted on 2007-Oct-4 at 04:27

Not sure if anyone has posted about this yet, but here is another great viral ad from Dove...not sure on the agency

Click Here to check it out on Youtube

~Russ

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Consumer Generated Content on Espresso
Posted on 2007-Jul-24 at 03:20

In the wake of the ever expanding Starbucks Empire, one consumer thought he would put his endurance to the test.   Mark Malkoff decided to visit all 171 Starbucks in Manhattan in just one day and of course took a video for the world to see.   This is another great example of hijacked brands and how some consumers are responding to their presence in society.

Enjoy..

www.171starbucks.com

Source: Planedo

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What was the name of that song in that ad?
Posted on 2007-Jul-17 at 10:20

Here is a pretty simple website that indexes all songs that are featured in TV ads.  Enjoy.

http://www.songtitle.info/

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Girl on Girl
Posted on 2007-Jul-11 at 12:42

Nothing terribly out of the box, but a good way to differentiate your service.  Silverjet Airlines is now catering to the female flyer...

 

Source: Coolz0r

 

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The Wind
Posted on 2007-Jul-10 at 10:08

Here is a simple ad that gets the message across.   It is definetly an attention grabber because of how different it is.    Produced in association with the German minstry for environmental affairs this ad was made for Epuron.

source: Coolz0r

 

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For those who have yet to see Microsoft's new toy..
Posted on 2007-Jun-19 at 01:10

Originally envisioned as a games table for kids and after 85 prototypes, Microsoft has developed the next generation of interactive media. Called Surface, this device has an array of applications from viewing videos, interacting with mobile devices and other technology, to shopping and performing transactions.

Surface can be used in homes or in businesses. It has a rich 30" display that interacts with touch.

This product is a great step, and I look forward to the day when it comes down to a reasonable price for consumers. Currently one unit is between 5 and 10 thousand dollars, and Microsoft doesn't not expect the price to come down for at least 3 years.

Click here to view some amazing product demos.

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Time for a great campaign
Posted on 2007-Jun-19 at 12:42

Here is an amazing print campaign that launched in April.  An African newspaper launched this campaign to promote readership/ subscriptions.

This campaign utilizes some brilliant creative. The imagery is extremely simple, yet very powerful. The ads take snapshots out of time, 24 hours before a major historical event. For example, the day before Kennedy (US president) was shot or the day before the atomic bomb was dropped on Hiroshima. The copy on all of the ads reads "“The world can change in a day. Don’t miss your daily edition of in-depth news. Cape Times - Know all about it.”

www.capetimes.co.za

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Photographer: Corbis Images
Published: April 2007

 

Thursday, 21 November 1963 {Day before the President Kennedy shooting}

 

Sunday, 5 August 1945 {The day before the atomic bomb was dropped on Hiroshima}

 

Tuesday, 15 June 1976 {The day before high-school students in Soweto, South Africa, protested for better education}

 

Monday, 10 September 2001 {The day before the  destruction/ attack on the World Trade Centre}

Source: Coolz0r

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Some Old Ads
Posted on 2007-Jun-13 at 10:42

Here are some ads I got emailed the other day...enjoy.

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Kleenex Guerrilla Countered by Greenpeace's Silverback
Posted on 2007-Jun-13 at 09:39

Here is something I came across in April... enjoy...

Kleenex had an idea to go out into New York and search for real life sob stories...with nothing but a couch, a camera, and a box of Kleenex.

Greenpeace had another idea to be the people on the couch and tell camera how Kleenex cutting down ancient forests is making them "sad". They also had a "Kleencut" banner and were handing out flyers. I am not too sure how environmentally friendly those flyers were, but watch the video.

Yet another great way to leverage marketing exposure funded by other organizations.

On a similar note, with so many brands going green...why hasn't Kleenex jumped on board?

VIDEO

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PS3 Party Crashers
Posted on 2007-Jun-12 at 01:13

This is something I found a while back and thought I would share it in my first post...

When the PS3 entered the market in France, Sony had a great idea: Let's through a big launch party.

When Sony decided to have a launch party, Microsoft (XBox 360) had a better idea: Let's crash Sony's party.

So in the midst of Sony talking up its product, the XBox 360's party boat did a drive by. To go above and beyond, the Microsoft team also sent text messages to all of the journalists attending the Sony event that read "XBox 360 wishes you a pleasant evening… On behalf of the XBox Team.”

Definitely a great guerilla tactic.

Check out the link below for images and a great video:

"Link"

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