Doing it doggie style with live billboards
Posted on
2007-Dec-12
at
11:54
Projected ads are nothing new, but Fido has put a good spin on it this month in Toronto.
When a guy and a girl in two seemingly separate billboards come to life and interact with one another. Definitely an attractive addition to their video calling holiday campaign.
Video: Fido Toronto
Agency: Bos Toronto
Creative Directors: Roger Gariepy, Chad Borlase, Gary Watson
Art Director: Ibraheem Youssef
Copywriter: Mwewa Frederick Nduna
Client Service: François Mailloux, Erin Gooderham
Production: Todd McLellan, Sugino Studios
Post Production: The Studio Upstairs
Projections: The Media Merchants
Video Production: Stone Canoe
Seeding: Glossy Inc
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