PS3 Party Crashers
Posted on
2007-Jun-12
at
01:13
This is something I found a while back and thought I would share it in my first post...
When the PS3 entered the market in France, Sony had a great idea: Let's through a big launch party.
When Sony decided to have a launch party, Microsoft (XBox 360) had a better idea: Let's crash Sony's party.
So in the midst of Sony talking up its product, the XBox 360's party boat did a drive by. To go above and beyond, the Microsoft team also sent text messages to all of the journalists attending the Sony event that read "XBox 360 wishes you a pleasant evening… On behalf of the XBox Team.”
Definitely a great guerilla tactic.
Check out the link below for images and a great video:
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