Kleenex had an idea to go out into New York and search for real life sob stories...with nothing but a couch, a camera, and a box of Kleenex.

Greenpeace had another idea to be the people on the couch and tell camera how Kleenex cutting down ancient forests is making them "sad". They also had a "Kleencut" banner and were handing out flyers. I am not too sure how environmentally friendly those flyers were, but watch the video.

Yet another great way to leverage marketing exposure funded by other organizations.

On a similar note, with so many brands going green...why hasn't Kleenex jumped on board?

VIDEO