Time for a great campaign
Posted on
2007-Jun-19
at
12:42
Here is an amazing print campaign that launched in April. An African newspaper launched this campaign to promote readership/ subscriptions.
This campaign utilizes some brilliant creative. The imagery is extremely simple, yet very powerful. The ads take snapshots out of time, 24 hours before a major historical event. For example, the day before Kennedy (US president) was shot or the day before the atomic bomb was dropped on Hiroshima. The copy on all of the ads reads "“The world can change in a day. Don’t miss your daily edition of in-depth news. Cape Times - Know all about it.”
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Brian Bainbridge
Copywriter: Simon Lotze
Photographer: Corbis Images
Published: April 2007
Thursday, 21 November 1963 {Day before the President Kennedy shooting}
Sunday, 5 August 1945 {The day before the atomic bomb was dropped on Hiroshima}
Tuesday, 15 June 1976 {The day before high-school students in Soweto, South Africa, protested for better education}
Monday, 10 September 2001 {The day before the destruction/ attack on the World Trade Centre}
Source: Coolz0r
1 comments 
Post A Comment!
...................................................................................................................
