Social Responsibility meets Experiential Marketing
Posted on
2007-Nov-14
at
01:01
Here is a quick video highlighting P&G's role in bringing the comfort of clean clothes to Katrina victims.
Tide's clean start guerrilla campaign allowed the brand to give people a sense of normality in extraordinary circumstances while instilling their brand permanently in people's minds.
Definitely a smart move on P&Gs part.
Source : Experience the Message - Max Lenderman
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