If you can believe what the many agencies that he has worked with have to say about him, Mike is a great client. He believes in the power of branding and effective brand communication in building businesses, and he loves and endorses great creative. As a marketer he and his teams have been honoured with numerous awards for advertising creativity and effectiveness including several CASSIE awards, the industry awards for business building effectiveness, for work on such venerable brands as Dove, Sunlight, Becel, Lipton and Knorr.

Currently consulting to various companies, Mike earlier this year left Unilever where he spent most of the past 18 years leading marketing efforts in various home & personal care products and food categories within Canada and Europe, and as a member of various North American and global brand teams. In addition to his marketing experience Mike also gained cross-functional experience leading the Logistics and Purchasing functions for the former Lever Brothers in the early 1990’s.

Mike has been an active participant on many industry boards with a focus on helping to make those boards as effective and as efficient as possible. That list includes having been Vice-Chair of the Association of Canadian Advertisers, a Board member of BBM Canada, and a Board member of Advertising Standards Canada (where he led a task force last year that led to revisions to the code to allow a more generous interpretation of the use of humour and fantasy in advertising creative).

Mike is a graduate of the Ivey School of Business at the University of Western Ontario

In the little spare time that all of that allows, Mike enjoys spending time with family and friends and has been known to hit a pretty long golf ball…some of them even landing on the fairway.