Our mission is to help Canada's Advertising Industry become the best in the world. We believe that breaking the boundaries between students and advertisers is an important step in achieving this.

The reality of the Canadian market is that there are more students coming out of schools than there are jobs to place them in. Many creatives also complain that students are not in touch with the reality of the market.

That is why we decided to bring the market to you. The ihaveanidea.org competition puts you in a real job, to make a real ad, to be pitched for real, to a real company, for a real product, to be produced for real, and the prize? An internship. Yeah, that's real too.

Why Labatt Responsible Drinking? One of the things that make Labatt the ideal client, is that they pioneered the tone, manner and message for moderation advertising in Canada. Labatt talks to the youth with honesty and relevance. Its amazing long-running guerilla and poster campaigns by Axmith McIntyre Wicht Ltd have been fresh, honest, funny and more importantly, impactful. In short, Labatt speaks your language and cares about your drinking habits.

Thanks to the full support of Labatt and Axmith McIntyre Wicht Ltd we have been able to bring this to you.

Work hard and see you at the podium.

Ignacio Oreamuno
Founder & Director
ihaveanidea.org