CREATIVE BRIEF

ADVERTISING OBJECTIVE
To drive awareness of Coors Light amongst males in order to continue to bring young adult relevance to the brand

MEDIUM
OOH (Out of Home) mural in downtown Toronto. It’s 7 stories high and a city block in width.

BRAND ASSOCIATIONS
Adrenaline Sports - wakeboarding, motocross, snowboarding, Maxim Magazine, Nike Golf.

LAYOUT SIZE
17W x11H layout mounted on black mounting board. Entry form must be attached to the back of each entry. Entries should be submitted as final computer comps.

MANDATORIES
You must use the Coors Light logo. It cannot be modified in any way.
» Download compressed EPS file. (mac)

» Download compressed EPS file. (pc)

CAMPAIGN
Creative may live within the existing Coors Light outdoor campaign style (but does not have to).

In other words, the concept, design and idea can be entirely and radically different from the current campaign.