FREQUENTLY ASKED QUESTIONS

WHAT HAS A BETTER CHANCE AT WINNING? A NEW VERSION OF THE OLD CAMPAIGN OR A REALLY COOL NEW CAMPAIGN?
We’re not kidding when we said this was a real brief. As a creative it is up to you to push the boundaries of the brief. Coors Light has a strong headline-driven campaign. How much better can you make it? Perhaps the winning campaign has no headlines, perhaps its a visual gag, perhaps its both. Let’s wait and find out.

CAN I SUBMIT A CAMPAIGN?
Yes and no. The brief asks for one single execution but if you feel you have several strong executions based on one idea you can submit them. It can only increase your chances.

I HAVE NO CLUE WHERE TO START!
Review the campaign. Learn about beer advertising. If you can, go to the wall, have a Coors Light and dream.

WHAT ARE THE JUDGES LOOKING FOR?
A quality ad with fresh and original strategic thinking. This is a real ad, not a condom ad for your student book. It’s also a big ad, so you have to push the envelope as much as you can. Think of the medium, think of the people walking on the street. What is the one thing that will make your idea better than the hundreds of others we will receive. It’s not impossible, just hard.

WHERE EXACTLY IS THE COORS WALL?
250 Richmond Street West Toronto, Ontario Canada (The cross street is Duncan)

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