OFFICIAL COMPETITION RULES

1. HOW TO PARTICIPATE: No purchase necessary. The competition begins on or around March 12, 2004 and ends on April 23, 2004 (the “Competition”). To participate, visit www.ihaveanidea.org (the “Website”), print and review the entry kit, and then, either individually or in a team with one (1) partner (a “Team”), create an original Coors Light ad (the “Submission”). Complete the entry form in the entry kit and send your submission to: Coors Light Win The Wall Competition Attn: Kimberly Raycroft, 120 Adelaide Street West, Suite 1202, Toronto, ON Canada M5H 1T1. All Submissions must be received by 5:00pm (ET) April 23, 2004. Submissions become the property of Coors Canada and will not be returned.

2. PRIZES: There are three prizes available to be won. One First Prize, one Second Prize and one Third Prize. Each is described in more detail below. Third Prize: One Apple iPod 15 Gig Approximate value $450. Second Prize: One Apple iBook 800 Mhz 12 inch screen Approximate value $1,750. Only one prize will be awarded to a Team or individual. First Prize: The First Prize consists of two parts: (A) the winners’ idea will be painted on the Coors Light Wall which is located at 250 Richmond Street West, Toronto, Canada; and, (B) tuition for two semesters in an advertising or design related program at an accredited college or university located in Canada (the “Institution”) up to a maximum of $2,500Cdn per semester. Approximate value of First Prize is $5,000Cdn. In connection with part (A), the winner will be required to assign the copyright in their Submission to Coors Canada or the prize will be forfeited. In connection with part (B), tuition payments will be made directly to the Institution. If a Team wins the First Prize and both Team members are enrolled in a qualifying Institution, the tuition amount will be divided equally between the two Team members ($1,250 per semester per person; $2,500 maximum per person). If a Team wins the First Prize and only one Team member is enrolled in a qualifying Institution, the full tuition amount will be awarded to the Team member enrolled in the qualifying Institution ($2,500 per semester, $5,000 maximum). If an individual winner or a winning Team is not registered at an Institution by April 1, 2004 and has not registered on or before June 1, 2004, the tuition will be forfeited. No cash equivalent will be awarded directly to a winner for any tuition that has been forfeited. Winner(s) will be required to show proof of admission and/or registration.

3. JUDGING: On or around April 30 a decision will be made for first place, second place and third place based on the following criteria (creative impact, brand strategy). The selected entrants will be contacted by telephone or email. If a winner cannot be contacted within ten (10) business day, an alternate entrant may be selected. The winner will be announced on Portfolio night on or around May 11, 2004. The odds of winning depend on the total number of entries received and how they are judged based on the judging criteria.

4. ELIGIBILITY: You must be 19 to 30 years of age to participate. You are not eligible if you are: a) an employee of the Coors Canada or ihaveanidea (together, the “Sponsors”), their respective affiliates, advertising or promotional agencies, or a member of the judging panel; b) an employee or contractor of a provincial liquor authority, a beer distribution company or an advertising agency; c) a member of the immediate family (defined as mother, father, brother, sisters, sons, daughters and husband or wife) or household of any of the above persons. Professional freelancers and employees of ad agencies are not eligible to enter.

5. RELEASES, ETC.: Prize claimants may be required to sign a Declaration of Compliance with the Competition Rules and a Release of Liability, releasing Sponsors, their respective advertising and promotional agencies, the judging panel, provincial liquor authorities, the beer distribution companies, the affiliates of the foregoing and all of their respective directors, officers, owners, partners, employees, agents, representatives, successors and assigns (collectively, the “Releasees”) from any liability in connection with this Contest or the prize. Grand Prize winner will also be required to assign the copyright in their submission to Coors Canada. Declaration and Release documents must be returned within seven (7) business days of the date indicated on the documents or the prize may be forfeited. By accepting the prize, the winner and his/her guest consent to the collection and use of their personal information including, without limitation, names, addresses, voices, statements and photographs or other likenesses for publicity purposes in connection with this Contest without further compensation.

6. ERRORS, ETC.: Subject to obtaining the approval of the Régie des alcools, des courses et des jeux for the province of Quebec, Sponsors reserve the right to amend the terms of this Competition without prior notice to the Contestants and with notice to the BC Liquor Distribution Branch if any factor interferes with its proper conduct as contemplated by these Official Rules. Sponsor reserves the right to terminate this Competition subject to the approval of the BC Liquor Distribution branch.

7. MISCELLANEOUS: Prizes are not transferable and must be accepted as awarded with no substitutions in cash or otherwise, except at Sponsor’s sole discretion. Sponsors reserve the right to substitute a prize of equivalent value if a prize cannot be awarded as described. Prizes will only be delivered to verified winners. Sponsors will not be held responsible for the actions, or failure to act, of any partners selected on the Website. All decisions of the judging panel are final and binding in all matters relating to this Competition. Sponsor and other Releasees will not be responsible for illegible, incomplete, postage-due, lost, misdirected or late entries, which will be void. No correspondence will be entered into except with selected entrants. Contest is subject to all applicable federal, provincial and municipal laws.

8. LIQUOR AUTHORITIES: The provincial liquor authorities are not connected with this Contest in any manner whatsoever and are not liable in any way whatsoever with regard to any matter relating to this Contest.

9. QUEBEC RESIDENTS: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.