Your idea gets painted on the massive Coors Light Wall. While the paint dries, Coors Light pays for two semesters of your advertising/design school.

To help you write a novel about how you could have, but didn’t, but should have, but would have won first prize, we’ll give you a wicked new Apple™ iBook.

Pass the time as you wander the streets accompanied only by the melancholy of third place with your new Apple™ 15 gig iPod. Blues songs not included.