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COORS LIGHT AND IHAVEANIDEA TEAM UP TO BESTOW THE LARGEST STUDENT AWARD IN HISTORY UPON A FUTURE ADVERTISING LEGEND

(Toronto, Friday March 12, 2004) With the goal of supporting young creative talent in Canada, Coors Light and Ihaveanidea have launched a creative competition titled “Win the Coors Light Wall”.

The competition, promoted and organized by Ihaveanidea, will challenge advertising as well as design students under 30 years of age to design a winning. advertising idea that will be painted on the most prominent Coors Light mural in downtown Toronto, one of the largest in the city.

At an astounding 7 stories high and 80 meters in width, The Coors Light Wall is the largest advertising prize in history. To complement this incredible prize, Coors Light will also fund two semesters of the winner’s tuition in an advertising or related program at a Canadian college or university. Second prize will receive a new Apple iBook and third prize will receive an Apple iPod.

“Ihaveanidea never partners or works with organizations and companies who do not go all the way, who do not push the boundaries, who do not believe in the impossible.” Says Ignacio Oreamuno, Founder & Director of Ihaveanidea, “Coors Light has all of this. Together we intend to challenge students to come up with an advertising solution to a real problem, something most or all of them have never encountered. I know the work we receive will push the boundaries of what we think can be done for Coors Light.”

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