http://adage.com/agencynews/article?article_id=144832

Any thoughts from the canadians here?

From this Canadian at CP+B Boulder it's the highlight of my summer so far. Oh Canadaaa!!!!!!!!

Aaron is a great friend of mine. I'm sure he'll do a great job. This has been a good year for Toronto, with many agencies opening up. It will be interesting to see what the effect of the name change will do in about a year from now. Will they attract clients just because it's not called Zig?

 It's all just a sneaky way to get IKEA back 

Like Ignacio said, Toronto seems to be doing good! Red Urban and David&Goliath opening up shop, two agencies from the previous big Toronto expansion (zig and doug) have name tweaks and big plans. Pretty exciting stuff.

Speaking of name change, is this Crispin thing gonna be CPB or CP+B? I ask because I had a convo. recently with a longtime suit who said that the plus symbol is so much a part of what they are. It would be strange to drop it.

Since Alex has left, and Zig is now in, how about...CP-B+Z

@spektak It's gonna be CPB Canada. No plus anymore.