"The Future" is something that we don't like talking much about in advertising, but as everyone in the industry will probably agree, it's coming straight at us, like a train without brakes. Attending the Future Marketing Summit last year in New York allowed me to catch up with not just the present, but the unknown future. It allowed me to listen to the latest trend setters from Bogusky to Lavoie, and even more importantly to network not just with people in advertising, but with architects, designers, interactive people and more.

Future Marketing shares ihaveanidea's belief that we must all take responsibility for changing the industry for the better and that is why ihaveanidea is heading to London on March 21 to catch up with the future. I believe it is very important for everyone who can make it to attend. This is why we are proud to offer ihaveanidea's loyal visitors a special offer that includes £300 off the regular ticket price and a complimentary 30 gig video iPod loaded with Future Marketing Summit content so you can leave the summit with the future in your hands.

It's going to be great. See you there.
Ignacio Oreamuno
President ihaveanidea

Chairman: Kevin Roberts Saatchi & Saatchi Worldwide CEO

Speakers confirmed for 2007 so far include…

• Obi Felten - Head of Consumer Marketing, Google UK
• Alex Marks – Head of Marketing, Microsoft
• David Grebert - Assoc. Dir, Global Ad Dev Dept, P&G
• Jim Hytner - Group Brand Director, Barclays
• Rory Sutherland – Vice Chairman, Ogilvy Group
• Douglas Broadley – Global Creative Director, Imagination
• Simon Andrews – Global Digital Strategy Director, Mindshare
• Samantha Reeder - Head of Innovation Marketing, Diageo UK
• Emma Lowndes – Marketing Manager, Mini

Summit Program 2007

theme - integration

Registration
8:45

Keynote Speech – Kevin Roberts Worldwide CEO Saatchi & Saatchi
9:30 (45 minutes)
Share Kevin’s passion for the powerful combination of Sight, Sound and Motion on the screen. Sisomo! The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving. Understand the potential of new communications and media technologies and learn about making emotional connections with consumers in the marketplace of the screen.

Session 1. Reality Check.
10:15 (60 minutes)
Integration has long been seen as the holy grail of marketing communication but has rarely lived up its own ambitions. The current environment arguably offers up a real, if more complex, opportunity for genuine integration
across a multitude of platforms and media. But who should control the Integration and how do current communication trends affect campaign integration ambitions? This session is designed to stir up the issues and
lay the foundations for the day’s debates.

Moderator. Sean Pillot de Chenecey - trends consultant and future visionary
• John Shaw – Head of Planning, Ogilvy
• Carsten Beck –Head of Research, Copenhagen Institute for Future Studies
• Martin Raymond - Futures Director, The Future Laboratory
• Russell Davies – Founding Partner, Open Intelligence Agency

11.15 Break. (15 minutes)

Session 2. Design.
11:30 (65 minutes)
With an introduction by Alex West founder of Future Marketing who will talk about the value, the pitfalls and the opportunities that Design presents to clients and agencies when used as part of an Integrated Brand Communication campaign Design has always played a crucial part in defining a brand and in the sales environment, but as an integrated element of a marketing campaign Design is rarely fully plugged-in. This panel will assess the opportunities, the
issues and the methods for agencies and client marketing teams to further engage with design and ensure its role as an integral part of all marketing communications strategies.

Moderator. Alex West, Founder Future Marketing
• Douglas Broadley – Global Creative Director, Imagination
• Daljit Singh – Founder, Digit
• Simon Jordan – Founder, Jump Studios
• Ben Terret – Founder, The Design Conspiracy
• Tim Ashton – Founder, Antidote

Session 3. A Fresh Perspective
1:05 (30 minutes)
Presented by Tim Ashton – Founder, Antidote
Tim has worked in a wide variety of agencies large and small across a diverse range of media and with a great number of leading clients. His most recent venture, Antidote, has been set up as “an antidote to big, slow, single
discipline creative departments”. This session should offer a really fresh perspective on how to do brand communications.


Session 4. Technology Insights.
1:35 (60 minutes)
Curated by Justin Bovington - Founding Partner, Rivers Run Red
The tag line of Rivers Run Red is “Taking An Idea, Creatings It’s World, Making it Real” and that’s exactly what they’re doing for brands as rich and varied as adidas, BBC, Volvo, Second Life and even agencies like BBH and Carat. Justin has a seemingly unrivalled understanding and insight into how brands can harness the power of technology to deliver involving brand communications. Expect some stunning insights into using technology to deliver genuinely effective, creative and innovative solutions.

Session 5. Technology.
2:50 (65 minutes)
With an introduction by Richard Huntington, Planning Director United London who will talk about the value, the pitfalls and the opportunities that Technology presents to clients and agencies when used as part of an Integrated Brand Communication campaign. Much has been said about the use of technology in brand communication and how it is already impacting on the future of brand communication. Little however is said about what is possible now, how is it best used, what should be avoided and what we need to prepare for in the near future. This session addresses key issues facing agencies and clients NOW, and will provide some common-sense solutions and ideas for all.

Moderator. Richard Huntington - Planning Director, United London
• Rory Sutherland – Vice Chairman, Ogilvy Group
• Steve Vranakis – Creative Director, Partner, VCCP
• David Grebert – Associate Dir, Global Advertising Development Department, P&G
• Steve Henry – ECD, TBWA London


Session 6. Delivery.
3:55(65 minutes)
With an introduction by George Bryant, Head of Planning AMV BBDO who will talk about how with the change in the media landscape, and the change in the media itself, our messages are delivered to consumers. (Media, PR, Platforms, Brand Partnerships). Aside from the arguments about which sort of agencies will ‘own’ the future, one of the most crucial aspects is how the communication is delivered to the consumer and how that communication can forge a connection with the consumer. This session will also encompass the delivery and promotion of the communication project itself and the platforms and avenues for communication delivery.

Moderator. George Bryant – Head of Planning, AMV BBDO
• Jo Brooks – Partner, JBPR Public Relations
• Simon Clemmow – Planning Partner, CHI
• Jimmy Mayman – Chairman, Go Viral
• Chris Arnold – ECD BLAC & Chairman of the DMA Council

day two: futuremarketingawards

Session 1. New York Future Marketing Summit Highlights.
9:30 (30 minutes)
Presented by Alex West – Chairman, Future Marketing
On March 5th & 6th Future Marketing held the first event in their global series in New York. The event attracted some 42 speakers and panellists ranging from clients including Coca Cola, Nokia, WalMart, Nike, Google and more and some of the best agencies in the US. This session will bring some of the great debate and insight from the New York event to London.


Session 2. Design Insights.
10:00 (60 minutes)
Curated by Daljit Singh - Founder, Digit. Over the years Digit have created some of the most innovative brand communication tools anywhere, their Graffiti
wall created for Motorola and their recent “Body in Motion” installation for Sony Ericsson has been another huge success for the team. Daljit will present some innovative case studied and shed some light on how brands and their agencies can take advantage of the huge benefits of simple human interaction in three dimensions.

11:00Break
(15 minutes)

Session 3. Entertainment Insights.
11:15(60 minutes)
Curated by Mike Mathieson – Founding Partner, Cake
Cake have since their inception been challenging the normal routes for communication with consumers. So many of the their campaigns have broken the mould that if we were to draw a list of the top five most innovative
companies in the sector Cake would have to be on it. In this unique presentation Mike will take us on a showcasestudded journey into how brands can use Entertainment in all its forms. Expect some great insights into PR,
Experiential, Advertiser Funded Programming, Sponsorship, Viral and more delivered in an inimitable Cake style.

Session 4. Entertainment.
12:15(65 minutes)
With an introduction by Michael Wall, Founding Partner Fallon London who will talk about the value, the pitfalls and the opportunities that Entertainment presents to clients and agencies when used as part of an Integrated Brand Communication campaign Much has been made of brands using entertainment as the central tenet of their communications and there are some great examples of where this works. This session will analyse how entertainment can be effectively harnessed, what works, what are its limitations and what are the opportunities.

Moderator. Michael Wall, Founding Partner Fallon London, President International Fallon Worldwide
• Mark Boyd – Head of Content, BBH London
• John Carver – Founder, Cunning
• Ed Robinson – Founding Partner, The Viral Factory
• Kay Hook – MD, Scholz and Friends Stockholm
• Tim O’Kennedy – Managing Director, Wieden & Kennedy Amsterdam

1.30. Lunch

Session 5. Making Content work in a UGC World.
1:50(60 minutes)
Presented by Ed Robinson Founding Partner, The Viral Factory
The dark spectre of a communication environment in which agencies and brands compete for exposure on platforms like YouTube (currently 100,000 daily content uploads) is a concern indeed; but there are some companies whose work still excels in this ultra competitive environment. The Viral Factory are just one company, constantly coming up with work that gets massive viewing figures yet remains on brief. Ed will share a little of the magic that makes campaigns like Ravenstoke, Tojan, and Samsung Flicky such huge hits in a UGC environment.

Session 6. Delivery.
2:20 (60 minutes)
Curated by Jon Hamm – Founder Greenroom Digital and Partner in Entertainment Intelligence.
Jon will explore the 'delivery' of the Integrated communication message, from the initial planning stages, to the 'glue' that really sticks an Integrated campaign together and the ultimate distribution of that campaign. Expect an inspiring session thatchallenges preconceptions and provides some innovative solutions.

3.20. Break (15 minutes)

Session 7. creative presentation. Nissan Quashqai.
3:35(30 minutes)
Presented by Steve Henry – Executive Creative Director, TBWA London
Steve Henry and members of the Quashqai team from TBWA London will present the story of Quashqai, the innovative new campaign created for Nissans new car launch. The Campaign involved multiple elements and a wide variety of media to create a new sport, and a hugely successful car launch for Nissan in a competitive sector. Expect to see a great presentation with plenty of insight.

Session 8. Round-Up.
4:05(45 minutes)
Curated by Douglas Broadley – Global Chief Creative Officer, IMAGINATION
Douglas’s team at IMAGINATION work with some of the biggest names in the business and across a diverse range of briefs. Because of their unique insights we have invited IMAGINATION to ‘design’ and present the summary to each of our global events – they have been tasked to bring the Future Marketing Summits to a close by working with clients and other groups to
sum-up the events with some further clever thinking and insight into the theme of INTEGRATION. This will be an invaluable session for all those attending.

4.50. Break for drinks and networking

futuremarketingawards 2007

5.30. Winners Announced
Presented by European Jury Chairman: Michael Wall – Founding Partner Fallon London and President International Fallon Worldwide.
Recognising and celebrating the people behind the most renowned and innovative work entered into the Future Marketing Awards 2007.

8.30. End of Day 2

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The ihaveanidea Summit & Awards Forum 2 day Package:

Access to both the London Summit and ‘The Awards Forum’.
• Future Marketing Delegates Pack
• Lunch, morning & afternoon tea on both days
• A password to access online streaming for both the London Summit and Awards Forum. Passwords will be provided post event.
• An invitation to the champagne reception after The Awards Forum, to celebrate the winners, discuss the days events and do some networking.
• A free 30 gig video iPod loaded with Future Marketing Summit content.

Regular Future Marketing price £1,300

ihaveanidea discount:£300
30 gig Video iPod: Free
Total price, ihaveanidea Summit & Awards package: £1,000

Yes, I want to go to the future: