(TORONTO, Monday, January 30th, 2006) ihaveanidea, Advertising's Intellectual Archive is proud to announce Westside Studio, North America’s largest advertising photography studio, as the newest sponsor of ihaveanidea. In support of ihaveanidea's mission to globally promote the advertising industry, the studio, known for its group of internationally award winning photographers hopes to reinforce its commitment to strengthen the advertising industry around the world with this initiative.

"By pooling resources with ihaveanidea, Westside was looking for an opportunity to become more directly involved with the community in a global effort to positively affect the industry that has long supported the studio," says Lisa Bonnici, Westside Studio.

Westside Studio partners, George Simhoni and Sandi Wall are eager to take their knowledge of 20 years in the commercial photographic world and directly involve themselves in the community by offering yet another level of access to the studio through their sponsorship of ihaveanidea. This partnership strengthens and complements ihaveanidea's mandate of nurturing the industry intellectually through its online community where creativity, great ads and ideas are shared and talked about.

"Westside Studio is known to all agencies, particularly art directors, as the most prestigious place in North America to get your shoots done," says Ignacio Oreamuno, Founder and Director of ihaveanidea. "When I worked as an art director at Ogilvy, I shot many times with them, and needless to say it became clear to me very quickly why they were so famous. Through this partnership with ihaveanidea we will disseminate their know-how of commercial photography and provide incredible opportunities for creatives around the world."

For further details contact:

Mimi Martinoski
Communications Manager
ihaveanidea | www.ihaveanidea.org
Advertising's Intellectual Archive
mimi@ihaveanidea.org
416.827.0537

About Westside Studio

Please contact:
Lisa Bonnici & Pamela Hamilton
Westside Studio
Photographer's Agents
www.westsidestudio.com
Studio:416.535.1955
Cell:416.807.3217


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About ihaveanidea

ihaveanidea is Advertising's Intellectual Archive. It is a project with the mission of serving the advertising industry as a centre of self-analysis, intellectual growth and communications portal.

The foundations of the project are based on the idea that disseminating and sharing creative knowledge will benefit all in the industry.

Thousands of creatives from around the world visit the project each month.

ihaveanidea was founded and created by Ignacio Oreamuno, a former art director from Ogilvy& Mather. Several creatives help make the project a reality.

ihaveanidea is sponsored by The Clio Awards , the globe’s most recognized international advertising awards competition; Black Bag, North America’s creative talent attraction consultancy – with practice areas in talent attraction consulting, creative recruitment and strategic career planning and coaching; Future Marketing, which celebrates a wide range of non-traditional marketing and advertising techniques, Human Locator, an interactive visual system developed by Freeset and designed expressly for advertising; Adweek which has the inside stories on: creativity, client/agency relationships, successful global advertising strategies; Beam.TV, a global distribution network that specializes in the immediate digital delivery of advertising across different platforms and countries; Technicolor, the most powerful post-production house for the commercial market; Fuel Industries, North America's leader in advergame development; Eloda an independent third party provider of TV advertising occurrence verification services and VCU Adcenter, a two-year graduate program providing an intensive, real-world education for future advertising leaders in Richmond, Virginia.

For further information, please contact:
Mimi Martinoski
Communications Director
ihaveanidea
Tel: 416.827.0537
mimi@ihaveanidea.org