(TORONTO, August 17, 2006) ihaveanidea, Advertising’s Intellectual Archive, is excited to announce that it has commissioned a witch, Heidi Reiss, to forge a potion that will enhance the creative abilities of advertising professionals around the world.

“Ads around the world haven’t been that inspiring lately,” says Ignacio Oreamuno, President of ihaveanidea. “I think everyone in the industry could use a spark — a little touch of magic. As a result, we decided to ask Heidi Reiss, a real certified witch to create a magic potion that would enhance the creative abilities of copywriters and art directors around the world. The potion is aligned with Topaz together with yellow candle and Frankincense incense. It was created under a full moon, which according to Heidi, is the ‘phase during which vast sources of spiritual power may be harnessed’. Hopefully, with the help of this creativity potion, consumers won’t have to keep on muting their TV’s during commercial breaks.

Heidi Reiss is a gifted solitary white witch who has practiced witchcraft for several years and has experienced telepathic communication, prophetic dreams and contact with supernatural forces ever since she was a child. Her website www.on-angels-wings.org has detailed information not just on her abilities in witchcraft, but also on the composition of the potions.

The creativity potion will be sold for $10 dollars and is available immediately in 2.5ml bottles with either an oak stand, or an Organza pouch. Ad people lacking creative powers can purchase it directly from the ihaveanidea store or directly from Heidi at www.on-angels-wings.org

CREATIVITY POTION: INGREDIENTS
-Light Sunflower and Corn Oil base
-Clary Sage Essential Oil – This lovely oil, light golden yellow in color, brings forth creative thought. Its properties relax and calm the mind. It helps dissolve fears and anxieties that create emotional blocks.
-Bay leaf and Celery seed - enhance mental powers
-Willow leaf - The enchanting Willow tree has always been known as a tree of dreaming and inspiration.
-Lime rind - awakens the senses and refreshes the mind.
-Chamomile – known for its stress management properties.
-Orange rind – represents success - what good is coming up with a great idea and not making it successful!

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About ihaveanidea

ihaveanidea is Advertising's Intellectual Archive. It is a project with the mission of serving the advertising industry as a centre of self-analysis, intellectual growth and communications portal.

The foundations of the project are based on the idea that disseminating and sharing creative knowledge will benefit all in the industry.

Thousands of creatives from around the world visit the project each month.

ihaveanidea was founded and created by Ignacio Oreamuno, a former art director from Ogilvy& Mather. Several creatives help make the project a reality.

ihaveanidea is sponsored by The Clio Awards , the globe’s most recognized international advertising awards competition; Black Bag, North America’s creative talent attraction consultancy – with practice areas in talent attraction consulting, creative recruitment and strategic career planning and coaching; Future Marketing, which celebrates a wide range of non-traditional marketing and advertising techniques, Human Locator, an interactive visual system developed by Freeset and designed expressly for advertising; Adweek which has the inside stories on: creativity, client/agency relationships, successful global advertising strategies; Beam.TV, a global distribution network that specializes in the immediate digital delivery of advertising across different platforms and countries; Technicolor, the most powerful post-production house for the commercial market; Fuel Industries, North America's leader in advergame development; Eloda an independent third party provider of TV advertising occurrence verification services and VCU Adcenter, a two-year graduate program providing an intensive, real-world education for future advertising leaders in Richmond, Virginia.

For further information, please contact:
Mimi Martinoski
Communications Director
ihaveanidea
Tel: 416.827.0537
mimi@ihaveanidea.org