(TORONTO, September 11th, 2006) ihaveanidea, Advertising's Intellectual Archive announces its 3rd annual screening that celebrates the world's best advertising with the Canadian premiere of the 2006 Clio Awards Winner’s Reel Screening.

The premiere industry screening scheduled to take place on Tuesday, September 19th at 7pm at the Bloor Street Cinema, will showcase the best international advertising work from the 2006 Clio Awards, held earlier this year in South Beach, Miami. The screening promises ground breaking never before seen commercials from around the world and also features the best in radio, print, interactive and experiential mediums. This year television only accounted for 27% of ad revenue while other media and regional publications accounted for 36%, as recorded by the 2006 Canadian Media Director’s council which is represented by the fantastic work done around the world present in the 2006 Clio Awards Winners Reel.

“Bringing the Clio Reel to Canada is very important to ihaveanidea because it serves three purposes in our industry; Firstly, it’s a big bucket of cold water that inspires and refreshes creatives, account executives, clients, planners, directors, producers and everyone that is involved in the creation of advertising. Secondly, it serves as a thermometer of how good or bad we are doing in the international ad arena. Finally, it’s a big excuse to get all together, laugh, and have a good time as a community,” says Ignacio Oreamuno, President, ihaveanidea.

This year’s Clio Screening campaign was created by Toronto TAXI Advertising's Mark Scott and Irfan Khan, the latter of the two was also a winner of a 2006 Clio for his benchmark Viagra work. The TAXI ad for the Clio Awards Screening features a living room with a flat screen television, coffee table, rug and three toilets in lieu of a sofa. The headline delivers the punch line 'Don't miss the World's Best Commercials'. This year's screening will also showcase the work of the Future Gold where Canada was represented by Leo Burnett’s Anthony Chelvanathan and Steve Persico. Steve Persico along with his Future Gold partner Yystein Vik from BBDO Norway, took home the Future Gold Clio award.

The 2006 Clio Awards Reel premieres in Canada on September 19th in Toronto, at 7pm at the Bloor Street Cinema located at 506 Bloor Street West. Immediately following the Toronto premiere, ihaveanidea will host an industry exclusive Bacardi after-party at a soon to be announced location. Screenings will also be taking place in Montreal on October 11 at Technicolor , 2101 St-Catherine W., Suite 300, in Calgary on October 18 at the Globe Cinema 617-8th Ave. SW, in Vancouver on October 25 at the Ridge Theatre, 3131 Arbutus St and in Halifax on November 1 at Empire 8, Park Lane 5657 Spring Garden Rd.

Tickets can be purchased online at ihaveanidea as well as at the door. Sponsors of the 2006 Clio Awards Screening include Westside Studios, AXE, Fuel Industries, adbeast, studio m, Boards Magazine, TAXI, First Light, Technicolor, VCU Adcenter, CHAD Management and Pirate Radio.

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About ihaveanidea

ihaveanidea is Advertising's Intellectual Archive. It is a project with the mission of serving the advertising industry as a centre of self-analysis, intellectual growth and communications portal.

The foundations of the project are based on the idea that disseminating and sharing creative knowledge will benefit all in the industry.

Thousands of creatives from around the world visit the project each month.

ihaveanidea was founded and created by Ignacio Oreamuno, a former art director from Ogilvy& Mather. Several creatives help make the project a reality.

ihaveanidea is sponsored by The Clio Awards , the globe’s most recognized international advertising awards competition; Black Bag, North America’s creative talent attraction consultancy – with practice areas in talent attraction consulting, creative recruitment and strategic career planning and coaching; Future Marketing, which celebrates a wide range of non-traditional marketing and advertising techniques, Human Locator, an interactive visual system developed by Freeset and designed expressly for advertising; Adweek which has the inside stories on: creativity, client/agency relationships, successful global advertising strategies; Beam.TV, a global distribution network that specializes in the immediate digital delivery of advertising across different platforms and countries; Technicolor, the most powerful post-production house for the commercial market; Fuel Industries, North America's leader in advergame development; Eloda an independent third party provider of TV advertising occurrence verification services and VCU Adcenter, a two-year graduate program providing an intensive, real-world education for future advertising leaders in Richmond, Virginia.

For further information, please contact:
Mimi Martinoski
Communications Director
ihaveanidea
Tel: 416.827.0537
mimi@ihaveanidea.org