(TORONTO, January 4, 2007) ihaveanidea, Advertising’s Intellectual Archive, announces the addition of Eloda to its growing roster of industry sponsors. In support of ihaveanidea’s mission to globally promote the advertising industry, Eloda, who tracks and verifies advertising broadcasts with accuracy and impartiality and reports the collected information in a transparent and user-friendly manner, will be a part of ihaveanidea's events and educational initiatives for the coming year.

Specializing in advertising verification services, Eloda offers a whole new generation of monitoring tools able to track ad occurrences 24/7 on conventional and specialty TV. Based on the company’s exclusive patented technology, Eloda's system allows advertisers to verify their ad occurrences in order to validate broadcaster invoices. Eloda also has the largest Canadian TV ad database with more than 80,000 ads that subscribers to the service can view and download online.

“I find it important to endorse the initiative of ihaveanidea who have arrived at an opportune time in a transitioning industry where the sharing of advertising information in all forms will become increasingly crucial,” says Jean-François Pouliot, President of Eloda.

Ignacio Oreamuno, President of ihaveanidea, says , "Eloda is a pioneer in its industry and, as a result, it has the responsibility of paving the way for everyone to follow. Eloda's technology is impressive and I'm sure that the changing ad industry is going to embrace the power of the information that Eloda can provide on advertising campaigns. Over the next few 12 months we'll be working together with Eloda to help the ad industry become more aware of the power of the ad tracking industry."

Eloda's technology is scheduled to be integrated in ihaveanidea in the first quarter of 2007 to help provide ihaveanidea's audience of 300,000+ unique visitors a month with a taste of the latest ad tracking technology.

About Eloda
Eloda is an independent third party providing a suite of innovative, effective and user- friendly measurement and validation tools for the advertising industry. Using a direct-from-satellite advertising monitoring technology coupled with its patented AdDNA™ technology, Eloda is the first company to offer a new generation of capture-and-index tools that do not require pre-encoding. Founded in 2000, Eloda now employs about 30 people. The company’s head office is located in Montreal, with business locations in Toronto and New York.

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About ihaveanidea

ihaveanidea is Advertising's Intellectual Archive. It is a project with the mission of serving the advertising industry as a centre of self-analysis, intellectual growth and communications portal.

The foundations of the project are based on the idea that disseminating and sharing creative knowledge will benefit all in the industry.

Thousands of creatives from around the world visit the project each month.

ihaveanidea was founded and created by Ignacio Oreamuno, a former art director from Ogilvy& Mather. Several creatives help make the project a reality.

ihaveanidea is sponsored by The Clio Awards , the globe’s most recognized international advertising awards competition; Black Bag, North America’s creative talent attraction consultancy – with practice areas in talent attraction consulting, creative recruitment and strategic career planning and coaching; Future Marketing, which celebrates a wide range of non-traditional marketing and advertising techniques, Human Locator, an interactive visual system developed by Freeset and designed expressly for advertising; Adweek which has the inside stories on: creativity, client/agency relationships, successful global advertising strategies; Beam.TV, a global distribution network that specializes in the immediate digital delivery of advertising across different platforms and countries; Technicolor, the most powerful post-production house for the commercial market; Fuel Industries, North America's leader in advergame development; Eloda an independent third party provider of TV advertising occurrence verification services and VCU Adcenter, a two-year graduate program providing an intensive, real-world education for future advertising leaders in Richmond, Virginia.

For further information, please contact:
Mimi Martinoski
Communications Director
ihaveanidea
Tel: 416.827.0537
mimi@ihaveanidea.org