(TORONTO, March 18 2008) ihaveanidea, Advertising’s Intellectual Archive, proudly announces DDB Worldwide’s return as Global Agency Partner of Portfolio Night 6 on May 8th 2008.

ihaveanidea’s Portfolio Night is the largest simultaneous advertising portfolio review ever held in the world, featuring a uniquely designed portfolio review process in a “speed-dating” setting. The event helps students and aspiring young creatives around the world break into the ad industry and involves the top creative directors in each participating city.

"On May 8, with the help and dedication of incredible Global Partners, like DDB Worldwide, who has been supporting the Portfolio Night initiative for the past three years, we will attempt to change advertising from the ground up once again. The ad industry has greatly evolved since Portfolio Night’s small yet audacious beginnings in 2003, and it is our responsibility to help our industry adjust to the future. This year we will invite not just traditional copywriter and art directors, but interactive art directors and designers as well. It will also be the first time that aspiring creatives will have the option of showing their work in the traditional format of print portfolios, or laptops." says Ignacio Oreamuno, president, ihaveanidea.

ihaveanidea is pleased to announce DDB Worldwide as the global agency partner for Portfolio Night 6 for the third consecutive year. DDB Worldwide, one of the world’s most historic and creative agencies, is partnering with ihaveanidea to bring Portfolio Night 6 to 10 DDB offices in seven countries. The participating DDB offices hosting a Portfolio Night event are Auckland, Sydney, Melbourne, Singapore, Hong Kong, Sao Paulo, Miami, New York, Toronto and Chicago. Additionally, creative directors from DDB’s other operations (not hosting events) will be taking part in Portfolio Night events held in their respective cities. ihaveanidea will be releasing a list of cities hosting Portfolio Night events shortly detailing all DDB sponsored events, as well as those to be hosted by other ad agencies.

“By championing Portfolio Night, DDB is able to assist young people and the industry, while at the same time finding and recruiting the best new creative talent,” says Bob Scarpelli, chairman and chief creative officer of DDB Worldwide. “DDB’s extensive involvement with Portfolio Night again this year reflects our belief that creativity is the most powerful force in business. The advertising community needs to foster the next generation of creative talent, and DDB is helping lead the way by taking events like Portfolio Night around the world.”

Other global partners of Portfolio Night 6 include Corbis, BLACK BAG & VCU Brandcenter.

Students enrolled in advertising programs, recent graduates, and up-and-coming creatives will have the opportunity to spend valuable face-to-face time with their city’s most prestigious creative directors. Young creatives are encouraged to attend this event in one of the participating cities and have the opportunity to speak with three or more world-class creative directors.

Cost to participate is $35 in North America and is priced locally in other participating cities around the world. All aspiring creatives or juniors with an advertising portfolio must register online at ihaveanidea’s Portfolio Night 6 website.

DDB Worldwide first became involved with ihaveanidea and Portfolio Night in 2006. At that time, Frank Palmer, chairman and CEO of DDB Canada, saw potential and value in Portfolio Night, which had until then been localized in Canadian cities. Palmer backed the event and negotiated the initial partnership arrangement that made DDB the first-ever agency to become a Gold Sponsor of Portfolio Night.

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About ihaveanidea

ihaveanidea is Advertising's Intellectual Archive. It is a project with the mission of serving the advertising industry as a centre of self-analysis, intellectual growth and communications portal.

The foundations of the project are based on the idea that disseminating and sharing creative knowledge will benefit all in the industry.

Thousands of creatives from around the world visit the project each month.

ihaveanidea was founded and created by Ignacio Oreamuno, a former art director from Ogilvy& Mather. Several creatives help make the project a reality.

ihaveanidea is sponsored by The Clio Awards , the globe’s most recognized international advertising awards competition; Black Bag, North America’s creative talent attraction consultancy – with practice areas in talent attraction consulting, creative recruitment and strategic career planning and coaching; Future Marketing, which celebrates a wide range of non-traditional marketing and advertising techniques, Human Locator, an interactive visual system developed by Freeset and designed expressly for advertising; Adweek which has the inside stories on: creativity, client/agency relationships, successful global advertising strategies; Beam.TV, a global distribution network that specializes in the immediate digital delivery of advertising across different platforms and countries; Technicolor, the most powerful post-production house for the commercial market; Fuel Industries, North America's leader in advergame development; Eloda an independent third party provider of TV advertising occurrence verification services and VCU Adcenter, a two-year graduate program providing an intensive, real-world education for future advertising leaders in Richmond, Virginia.

For further information, please contact:
Mimi Martinoski
Communications Director
ihaveanidea
Tel: 416.827.0537
mimi@ihaveanidea.org