(MONTREAL/TORONTO, AUGUST 27, 2008) ihaveanidea, Advertising's Intellectual Archive, proudly announces the launch of 'How'd you get in?' A bi-weekly column in ihaveanidea’s ACADEMIA section that will focus on a well known Creative Director and how he/she got into the business. Stories will all been penned by the Creative Directors themselves including Neil French, Steve Hayden, Lee Garfinkel, Ty Montague, Luke Sullivan, Andy Fackrell, Blake Ebel, Zak Mroueh and many more.

"The inspiration for this column came after a discussion I had with Arthur Shah. He mentioned that his first job in the business was at Ogilvy Toronto, in the Accounting Department - and now he's Associate Creative Director at Y&R. It occurred to me that if he has an interesting story, and I have an interesting story then there must be more people out there who made it into this business in an interesting way. “ says Brendan Watson, ihaveanidea’s Director of Education and Art Director at Y&R Toronto. "Most importantly though, the goal of this column is to inspire students trying to get their first job. ‘'How'd you get in?'’ will remind the students who are struggling to make it, ready to give up, that a lot of the people they admire went through the exact same thing. And hopefully it will push them to keep going."

The column launches today on www.ihaveanidea.org with: HOW'D YOU GET IN: NEIL FRENCH.



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About ihaveanidea

ihaveanidea is Advertising's Intellectual Archive. It is a project with the mission of serving the advertising industry as a centre of self-analysis, intellectual growth and communications portal.

The foundations of the project are based on the idea that disseminating and sharing creative knowledge will benefit all in the industry.

Thousands of creatives from around the world visit the project each month.

ihaveanidea was founded and created by Ignacio Oreamuno, a former art director from Ogilvy& Mather. Several creatives help make the project a reality.

ihaveanidea is sponsored by the ADC is a self-funding, not-for-profit membership organization that celebrates and inspires creative excellence, connecting creative visual communications professionals from around the world; Black Bag, North America’s creative talent attraction consultancy – with practice areas in talent attraction consulting, creative recruitment and strategic career planning and coaching; Corbis is a creative resource for advertising, marketing and media professionals worldwide, helping to bring creative work to life with the highest quality photography, footage and rights services; The Clio Awards, the globe’s most recognized international advertising awards competition; D&AD is a not-for-profit organisation that represents the international design, advertising and creative communities and VCU Brandcenter, a two-year graduate program providing an intensive, real-world education for future advertising leaders in Richmond, Virginia.

For further information, please contact:
Mimi Martinoski
Mimi Martinoski
Communications Director
ihaveanidea
Tel: 416.827.0537
mimi@ihaveanidea.org