I was a very lucky person when I started my career 23 years ago.

Because I was fortunate enough to have a Creative Director who really, really… hated my work.

He hated it in print. He hated it in radio. He hated it in television.

He hated it when I knocked on his door to show him work.

He hated my work before I even read it to him.

I think he even booed my car in the parking lot.

Yes, I was a very fortunate junior copywriter.

I know you’re thinking – “I hope I’m that lucky when I get my first job.”

And you’re thinking that the big lesson in all this must be that this Creative Director hated my work because it wasn’t good.

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