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TERRY O'REILLY HELPS YOU OUT
Do you want to win? We have included Terry O'Reilly's wise words
to help you out. The entire text is from a speech he gave recently
at Mohawk College. Reading this will definitely increase your chances
of winning, not just in
this
competition,
but
in your
career.
It
contains several incredible
radio spots for your reference. Get comfy, sit down, have a coffee
and learn.
» TURN
TO PAGE ONE
ABOUT TERRY O'REILLY
Partner/Director/Writer
Pirate Radio & Television
In 1981, Terry began his career as copy chief at a small
radio station in Burlington, Ontario. With over 150 ongoing retail
clients, Terry learned that with meticulous planning and careful
time management, you could still fall flat on your face. So from
there, he begged his way into major advertising agencies in Toronto,
writing for some of the most creative agencies in Canada including
Campbell-Ewald, Lowe Goodgoll, DDB/Needham and Chiat/Day.
Then in 1990, he begged his way out of agency life and helped start
Pirate Radio, specializing in the writing and directing of radio
commercials. Since then, Pirate has grown to become Pirate Radio & Television,
with over 30 employees and four full recording studios.
Terry has won over 300 national and international awards for his
writing. He's also in demand as a judge at award shows, he hosts
radio workshops throughout the year, and was featured as one of the
industry's top radio writers on the recent Radio Bureau's "Radio
Renaissance" CD.
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