Monday June 5

Begins 5:00 pm
Welcome Cocktail Party

7:00 pm Dinner
Featured Speaker
Chuck McBride
Creative Director TBWA/Chiat/Day, San Francisco

Tuesday June 6

8:30 am
Creative Management Part One
The Creative Mindset – Coaching Not Doing. Rick Boyko, Managing Director, VCU Adcenter

10:00 am Ideas Part One
What Can You Demand of Planning? Pam Scott, former Planning Director at Goodby, Silverstein & Partners; Founder of The Curious Company

11:00 am Ideas Part Two
The Value of Media-Neutral Thinking. Jeff Steinhour, Managing Partner/Director of Account Management, Crispin, Porter + Bogusky

12:00 pm Lunch: Tales from the Road. Subservient Chicken and Making the Transition from Shimano Bicycle Parts to Burger King. Jeff Steinhour, Managing Partner/Director of Account Management, Crispin, Porter + Bogusky

1:30 pm – 3:00 pm Workshop #1
Non-Traditional Strategies: How Do You Develop a Real Hunger for These Kinds of Ideas? Bruce Bildsten, former Executive Creative Director of Fallon, Minneapolis

3:30 pm – 4:00 pm
Non-Traditional Thinking Assignment to Group. Bruce Bildsten, former Executive Creative Director of Fallon, Minneapolis

4:00 pm Agency Management Part One. Generating Support for the Creative Department Budget from Management. Rick Boyko, Managing Director, VCU Adcenter

6:30 pm - 9:00 pm Cocktail Party
sponsored by Corbis at Alice Blue

Wednesday June 7

8:30 am Non-Traditional Assignment Workshop/Discussion and Critique Bruce Bildsten, former Executive Creative Director of Fallon, Minneapolis and Pam Scott, former Planning Director at Goodby, Silverstein & Partners; Founder of The Curious Company

12:00 pm Lunch: Featured Speaker. “There are No Straight Lines in Innovative Thinking.”
Tim Koogle, founding CEO of Yahoo

1:30 pm – 3:00 pm Presentation Skills, Workshop #2
Selling Good Ideas to Clients.
Peter Coughter, Professor, VCU Adcenter

3:30 pm – 4:00 pm Presentation Skills Assignment
Peter Coughter, Professor, VCU Adcenter

4:00 pm – 5:30 pm Freelancers
Where to Find Them, How to Build Relationships, How to Integrate Them Into Your Team. Cabell Harris, Creative Professor, VCU Adcenter

7:00 pm Dinner: Featured Speaker Mike Hughes, President and Creative Director, The Martin Agency

Thursday June 8

8:30 am Presentation Skills Workshop/Critique
Presentation Exercise.
Peter Coughter, Professor, VCU Adcenter

12:00 pm Lunch: Tales from the Road. Why It Took Us 12 Years to Win Our First Car Account (Mini).
John Butler, Co-Creative Director and Greg Stern, CEO, Butler, Shine, Stern & Partners

1:30 pm Creative Management Part Two Partnering with Account Service – What are the Trade-Offs? John Butler, Co-Creative Director and Greg Stern, CEO, Butler, Shine, Stern & Partners

3:00 pm – 5:00 pm Evaluating Talent How to Evaluate the Work of Prospects and Interview Better.
Dany Lennon, President, The Creative Register, Inc.

7:00 pm Dinner: Featured. Speaker “The New Frontier in Media. Starting Over One Assignment at a Time.” Paul Woolmington, Founding Partner, Naked Communications, NYC

Friday June 9

8:30 am Agency Management Part Two. Understanding the Client Mindset. Don Just, Creative Brand Management Professor, VCU Adcenter

10:00 am Managing Your Own Career. Setting Goals for Yourself and Keeping Yourself Refreshed.
Marcio Moreira, Vice Chairman, Global Professional Management, McCann-Erickson Worldgroup

11:30 am Final Thoughts
How to Evaluate Your Own Progress. Rick Boyko, Managing Director, VCU Adcenter

12:00 pm Lunch and Adjourn